Likely

Redding Creative, a production company, that had been making mostly long form content for youtube channel 'VAT 19', had started to shift into short form content, and work for larger clients with higher visibility, namely FAO Schwarz.

Redding Creative decided to update their brand, and change their name to 'Likely Productions'. I worked with their team to create the new visual identity system for Likely. Likely wanted to retain some of the visual elements from Redding Creative that they felt still fit with their brand, but create an identity that felt fresh, relevant, and like an appropriate transition from Redding creative.